The Artist Series is a social campaign where we commission digital artists to create beautiful artwork using our vehicles. While leading each project, I worked closely with talented artists and client to deliver feedback and provide creative direction. Overtime, deliverables expanded beyond stills and motion artwork to creating behind-the-scenes video interviews and even an AR Filter for Instagram and TikTok. This on-going campaign continues to be the best performing content for our social. With the Artist Series, we weren’t making ads – yet every piece spoke to our design-driven brand.

G90 ARTIST SERIES

The G90 is our flagship, top-of-the-line luxury sedan, so this time we selected artists that complemented our larger G90 strategy focussed on fashion and luxe lifestyle.

Artists: @blakekathryn, @petertarka, @skeevaa, @smeccea, @bloowoods

G70 ARTIST SERIES

For G70, we continued to push the art and allowed artists to experiment with surreal scenes, metallic finishes, and even modifying the car. With this series, I wanted the styles to be visually different from the previous GV80 Artist Series so that each piece had variety in terms of car angle, colors, and environment. Select favorites below.

Artists: @grif, @smeccea, @_dines, @paul_milinski, @konji___, @skiegraphicstudio, @paco.hardt

GV70 ARTIST SERIES

For the first-ever GV70 launch, we wanted the art to encapsulate the feeling of desire. We worked with a range of artists who work in 3D, photography, and mixed media. In this series, we also expanded our content to a lo-fi beats-inspired Youtube Series and behind-the-scenes process videos for Instagram Reels.

Artists: @bloowoods, @giorgiaascolani, @romain_laurent, @blunt_action, @momarkmoproblem, @romanbratschi

Agency: Innocean USA