When you're working for one of the most-hated brands on social, it's quite an accomplishment to find a positive comment. That being said, I'm proud to have created social content that people have liked, shared, tagged their friends, and commented "I LOVE XFINITY" (rare, but it happens).
APOLOGY CAKES – Tell a friend you're sorry with an apology cake.
LIFE PRO TIPS – Targeting college students, we created a series of our own "Life Pro Tip" videos, featuring college-friendly tips and how XFINITY Instant TV was like another one. These went live as Instagram sponsored stories, in-feed videos, and statics.
FORTUNE TELLER-VISION – We created an interactive mobile experience that helps you decide what to watch, so you never have to go through that trouble again. A sponsored in-feed Instagram post drove users to tap through to try it for themselves.
HOW-TO FANTASY GUIDES – We made How-To Fantasy Football guides to announce the integration of the CBS Fantasy App and X1.
(Design by Lorenz Ortiz)
NATIONAL YOGA MONTH – For National Yoga Month (September), we made several posts about how we'd much rather celebrate it.
(Design by Maria Vaquero)
Agency: Goodby Silverstein & Partners