Uber Eats launched an activation at OSHEAGA, the biggest music festival in Canada. We worked with ScHoolboy Q and Bea Miller to create an exclusive dish inspired by the artists themselves, only available that weekend in Montréal. We created content for artist channels, partners, Uber Eats social and app. I led the creative before and during the festival, which included over 100 assets.
Agency: Conscious Minds Studios