To promote the busiest month in sports (October), we came up with a social campaign called #Sportober for StubHub to own. We created content all month long across all social channels that celebrated sports fans and the fun of live games. StubHub loved it so much, that they brought back #Sportober for a 2nd year.

ULTIMATE JERSEY – To celebrate the cities that have all 4 major sports leagues, we created the ultimate jersey combining football, baseball, basketball, and hockey into one. We worked together with a designer to custom-make 4 jerseys for Chicago, Minnesota, Boston, and Washington and gave them away on social to a few lucky hard-core sports fans.

EVENT BADGES – We made patches for the real MVPs of Sportober – the fans.

LOUDEST FANS IN THE LEAGUE – There are arenas notorious for their volume and fan bases that are known for bringing the noise, but there’s no place people are louder than online. So we created a weekly social decibel meter and a wrap-up post to find out which team and league had the loudest fans based on keywords from Twitter.

BINGO – We created these fun sports-themed Bingo cards that are all centered around things you only see when you’re at a live event.

Agency: Muh-Tay-Zik | Hof-Fer